Health And Safety

Costumes That Have Been Used.

I chose to work with the school uniform because it created the right representation. I wanted the artist to come across as the innocence and a school girl reflected this idea correctly. The idea was that when she was in the relationship she was young and naive and that he knew this but took advantage of her. The idea that she is at school makes her appear as younger and weaker than she is when she’s older which we see at the end of the song. In the beginning she is speaking of happier times then she becomes stressed and upset with the breakdown whereas at the end of the song we see her as a better stronger person as she burns all her memories of the past. The cinematography also reflects this idea at the beginning of the song it is mostly long shots and medium shots very few close ups which shows her as a smaller weaker person whereas at the end a lot of close ups are used she dominates the frame which shows she is a stronger person and is not afraid to show her emotion.



I chose this dress for scene two that is set outside. I firstly chose this because i thought that it worked well with the surroundings. The flowery pattern worked with the natural surroundings and also interpreted the correct representation that I wanted to create. With Taylor Swift (actual artist) she is represented to be a country girl a lot of her earlier songs are more country where as this song leans over more to the pop genre. However i wanted to keep the representation the same and I wanted to express the fact that she is country singer as well as pop as it widens the fans. The dress is very country and to emphasis this even more i chose country boots to emphasis the representation of a country girl. The costume is red; red in media language connotes the idea of love and passion. The song is about falling in and out of ove therefore the costume works well with the lyrics and represents her innocence in love. The dress is also very yellow which emphasis happiness, which in parts of the song she is because she feels free of the misery he puts her through and sometimes in the song she is happy when she thinks of old memories. The dress also makes her stand out to the audience which is also an important factor it is bright and colourful and expresses the idea of energy which is what the audience like about the performance.

This dress is what I chose for the bridge of the song. I have taken many shots for the bridge but none that I really like. My idea is to keep the same costume but the location keeps changing. My next idea is to decorate a room with fairy lights hanging down from the ceiling then the artist sings as she walks though the lit up room. I like the dress because it fits with the certain part of music. The bridge is the most emotional part of the song. It's where the music slows down to a steady beat then builds back up. It is important as it's where the artist stands up for her to overcome the relationship. I wanted a dress the reflected her mood in the song and at this particular part the mood was angry. Annoyed and upset about her previous relationship. So i chose a simple black dress which reflects this mood however still makes the performer look good. The colour also contrasts with her light hair which makes her stand out more to the camera which works really nicely.

Progress

My filming has been going veru successful i have filmed two scenes from my video however some changes and re-shoots need to be made so i will do them tonight. I am also filming scene 3 of my video tonight. Photos of my filming will shortly be followed.

Visual Audience Profile

Here is a visual format of my audience profile. Firstly i started with Taylor Swifts appearence in her music videos. I started with this because i wanted to show how her appearence effects the audience and how the audience can effect her appearence. In her videos you can see how she is presented as 'normal' there is no striking celebrity effect in these images. The audience can reflect on this positively because it makes them feel asif they are like the artist. The audience can imagine themselves in the same situation as Taylor Swift and they feel connected with her because they can afford clothing similar to hers and become like her. I also posted sites that relate to the audiences you would expect them to use these websites because they are ways that Taylor Swift and them can connect over the internet and feel closer to their favourate artist. The brands also help the audience relate to Taylor because they are able to  buy clothing similar to her. Taylors look is very casual which she will not change because the audience like to feel similar and close to the artist.

Her C.D's over the years.
You can see how the album covers all stay very similar and 'casual' throughout the whole of her time. The only cover that changed drastically is speak now this is because the cover was all about growing up and taking the next step in life. She is spinning her dress almost to cover the front of her album and turn around on her 'teenage' years. The albums are aimed at teenage girls mainly from 14-24 the albums differentiate on age. The older albums would aim at older audiences whereas the younger albums are aimed at younger girls entering their first relationships and experiencing first heartbreaks whereas the newest album is all about growing up and taking the next step in young adulthood.

Audience

Here is a Prezi to show the cause and effect of my scenes. I have chosen to use Prezi to present this because it shows i am able to use a range of different media techniques to post my ideas.