Qualative Data- The study is taken in small groups which are studied in a thorough process. The information is personal for example it can be collected through diaries and interviews.
Quantative Data- The study is on a much larger scale the amount of feedback you get is massive. However the data is very vauge so for the answers as not as good quality. The answers are usually collected from surveys.
Demographic Data- Used widely in sociology this information provieds us wth social class, gender, age, race and disability.
Psychographic Data-Is the study of personality, values, attitudes and interests links well with quantative data.
How will the data help me with my music video?
Quantative data and Psychographic data will help me in thelater study of my music video, it will inform me of what people want and like to see from music videos. The quantative and demographic data will help me with my target audience how old they are, the gender and and social class. After the data is collected it will all come together to help me prgress with target audience.
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