Promoting Ancillary Texts

 

I have experimented with putting my Ancillary texts onto bus shelters, billboards, magazines and even putting the album cover onto iTunes to see how the texts would be broadcasted professionally. Looking at the texts overall I think that they present really well and ‘fit the part’. I chose to use these methods of advertising due to the modern way of advertising (iTunes) and the way that digitalisation has become the mass now people buy tracks over iTunes were they are on the move; now stores such as HMV and Zavvi suffer from the ‘death of the C.D’. These methods of advertising also come back to the results from the poll I found that many where on a low social class e.g (D) due to them being students therefore they are more likely to travel by bus and see the advertisement and want to purchase the new modern ‘pop’ track and buy the tickets. Due to their age group they are more likely to purchase tracks and C.D’s over iTunes as the tracks are usually cheaper.