Charlotte	Filming
Dave	Director
Harriet	Edit
Mark	Producer
Kate	Editor

Frees	Monday	Tuesday	Wednesday	Thursday	Friday
Period 1			Mark Kate, Charlotte, Dave	Mark, Dave	Charlotte, Dave
Period 2		Charlotte, Dave		Mark Harriet
Period 3	Harriet, Kate	Mark, Harriet,	Mark Kate Charlotte Dave	Mark, Kate, Charlotte, Dave	Mark, Dave
Period 4	Charlotte	Kate, Charlotte, Dave	Harriet Kate Charlotte	Harriet Kate
Period 5	Mark, Kate Charlotte Dave	Mark Kate	ALL		Mark Kate Charlotte Harriet

Structure Of Our 30 Second sequence

Column1	Monday	Tuesday	Wednesday	Thursday	Friday
Period 1			Filming
Period 2			Filming/Editing	Editing
Period 3			Filming/Editing	Filming
Lunch
Period 4		Edit/Filming	Editing
Period 5	Filming				Filming

Audience Key Terms

Qualative Data- The study is taken in small groups which are studied in a thorough process. The information is personal for example it can be collected through diaries and interviews.

Quantative Data- The study is on a much larger scale the amount of feedback you get is massive. However the data is very vauge so for the answers as not as good quality. The answers are usually collected from surveys.

Demographic Data- Used widely in sociology this information provieds us wth social class, gender, age, race and disability.

Psychographic Data-Is the study of personality, values, attitudes and interests links well with quantative data.

How will the data help me with my music video?
Quantative data and Psychographic data will help me in thelater study of my music video, it will inform me of what people want and like to see from music videos. The quantative and demographic data will help me with my target audience how old they are, the gender and and social class. After the data is collected it will all come together to help me prgress with target audience.

Ronan - Taylor Swift - Lyrics - NEW SONG 2012 "STAND UP TO CANCER"

This video has no official music video to it, just by listeing to the song what would you expect to see?
Look through the blog watch the other Taylor Swift Video, in any way can you see a similarity through what you imagined and the real music video?
If not, in what way was your imagination different?
Through looking at the images, lyrics and videos can you explain what you think the theme of Taylor Swifts songs are based upon?

Audience Questions

Long were the nights when my days once revolved around you
Counting my footsteps praying the floor won't fall through again
And my mother accused me of losing my mind
But I swore I was fine
You paint me a blue sky and go back and turn it to rain
And I lived in your chess game, but you changed the rules everyday
Wondering which version of you I might get on the phone tonight
Well, I stopped picking up and this song is to let you know why

Dear John, I see it all now that you're gone
Don't think I was too young to be messed with?
The girl in the dress cried the whole way home
I should've known

Well, maybe it's just me and my blind optimism to blame
Or maybe it's you and your sick need to give love then take it away
And you'll add my name to your long list of traitors who don't understand
And I'll look back and regret how I ignored when they said run as fast as you can

Dear John, I see it all now that you're gone
Don't you think I was too young to be messed with?
The girl in the dress cried the whole way home
Dear John, I see it all now it was wrong
Don't you think nineteen's too young to be played with?
Your dark twisted games when I loved you so
I should've known

You are an expert at sorry and keeping lines blurry
Never impressed by me acing your tests
All the girls that you've run dry have tired, lifeless eyes'
Cause you've burn them out
But I took your matches before fire could catch me
So don't look nowI'm shining like fireworks over
Your sad, empty town



Looking at these lyrics explain how they make you feel.
What do you exoect the genre of the song to be?
How do you imagine the artist to look?
What would you expect to see in the music video?


A


B


C

Reflecting on the lyrics, and looking at items A, B and C how would you expect the artist to appear?
Without using the items how would you personally think the artist should look?
Do you think that there could be multiples of looks and styles in the video?
If not explain your reasons why.

Lady Antebellum - Need You Now

This video has also inspired me, again it is another country/pop video i have been researching the videos because it is the final genre choice i am going for. I want to create something like these videos and Lady Antebellum and Taylor Swift really inspired me to go further with the project, both there music is based on true feelings and run on the same themes such as love and betryal. In this video i like the way that the camera uses extreme close ups to focus on the little things that have a big impact on the artist for example the empty wine glasses remind her of the night they spent together. The biggest similarity is that b oth the videos are set in a very personal space-the artist's bedroom this allows the audience to feel closer to the artist as if they are sharing their secrets with each other.

Taylor Swift - White Horse

Here is a music video from Taylor Swift’s song White Horse. This video inspires me to choose one of her songs the songs themself have a strong meaning and play a narrative video. I like the way the audience get to see into Taylor’s personal life it makes them feel as though they are a part of it. The video uses close ups and extreme close ups to capture her feelings then fades into a memory, it is a very creative yet simple video. I like the way the memories act as flashbacks as she is talking this is something i would like to create in my video. Looking at this video has inspired me to follow a narrative structures video and has already given me ideas to put on my storyboard.

 

Cinematography:

The video uses a variety of shots, most commonly used are close ups and extreme close ups this is so that the cinematography is rhythmic to the style of the music. The song is steady and allow the close up's of the two trap them both into the frame connoting how she is trapped in the past. The single close ups highlight the fact she is now alone with nobody these shot are shown whilst she is in her bedroom to emphasise that even further a long shot is also shown to show that she is alone. The close ups capture her emotion and allow her to make eye contact with the camera reflecting on the audience making them able to read her emotions and feel for her. The audience like this because they feel as though they are part of her and she is revealing her story to them privately. There is also a number of pull focuses in the video these act as point of view shots the audience feel like they are looking through her eyes and the blur represents the confusion of the relations which leaves her with rhetorical questions such as why did he leave me? i thought everything was perfect, wasn't it?. It also leaves the audience on her side as they stand up for Taylor and understand her emotional crisis.

 

Editing:

The editing of this music video is very simple. The shot transitions are simple cuts however this has been done to fit with the music. Rhythmic editing is important when creating a music video because if it doesn't run smoothly then it looks really bad, for example this video would not suit fast paced editing and flashes distorting the colour the video fit the simple because she is telling a story. It is a narrative video of her in the present and she is looking back on the past the video plays the story as she sings it. This is why the editing fits.

 

Performance:

The performance of this video looks simple but it can be really difficult to perform in a number of such tight close-ups and it's hard to make the person look a believable sad. With the shots been very still and hardly any camera movement it is important that the artists move but only slightly as you don’t want to lose them out of the frame. The emotion of the song is also very deep so as the artist is singing it is important that she performs her emotion and really shows the audience her feelings. And the audience want to see her perform and get really into the song as it's their favourite artist.

 

Mise-En-Scene:

The video is set in various locations being Taylor Swifts home, a cafe and on a street. The locations are simple it is the lighting that effects them mostly. However the simple setting works because it allows the audience to feel closer to the artist because they feel as though they have been let into their private life and the artist is haring her secrets with them. The relationship between the artist and the audience is built up through feeling accepted and using simple real life scenarios and emotions to create a friendship. The lighting of each scenes effects them greatly when we are in Taylor’s house which is the present the lighting is very dark and only lights up on her face this is to signify that she is in the dark she is hurt and confused however the spotlight is on her because she is performing to her fans and to her fans she is still fascinating: this is in complete contrast to the next scene in the artists house which is the past the lighting is really bright and pure which connotes how she thought their relationship was pure however it makes the setting look colder which could connote how he had a deep side to him. Her clothing is also very simplistic she wears a big baggy jumper and jeans which connotes how she felt comfortable with him but it also shows how she is uncomfortable and she just wants to be comforted but she has nobody.

Graph

A	Higher management, bankers, lawyers, doctors and other professionals.
B	Middle Management, teachers, creative and media people eg graphic designers
C1	Office supervisors, junior managers, nurses, specialist clerical staff-white collar
C2	Skilled manual workers, plumbers, builders-blue collar.
D	Semi-skilled and unskilled manual workers.
E	Unemployes students, pensioners, casual workers.
Here is a graph to help my audience understand their status in social class.

Advanced Research For Genre